- Project Date May 17, 2023
- Client Avertim
- Categories International, Consulting
Avertim Video Shift
Avertim, an expanding consultancy, chose Oryzon for a vital shift to video-first marketing on LinkedIn, highlighting their expertise and corporate life. This strategic pivot was aimed at increasing their European market presence, attracting top-tier talent, and showcasing their innovative project portfolio and thought leadership.
- 40+ Videos in 12 Months
- Curated Expert Interviews
- Lines of Business Explained
- Graduate Recruitment Campaign
- Avertim Culture Spotlighted
- Cross-Europe Brand Reach
- B2B Communication Optimized
- High Engagement Content
Strategic Blueprint
Our approach centered on elevating Avertim’s brand by showcasing projects and consultants, highlighting industry expertise, and capturing the company’s vibrant culture. We implemented a strategy that involved profiling key consultants, creating narrative-driven content, and spotlighting Avertim’s thought leadership to bolster their market position.
A Successful Partnership
The results of our collaboration with Avertim were substantial: a robust talent pipeline fueled by persuasive recruitment videos, a surge in business through strategic project highlights, and an invigorated company culture celebrated in vibrant life-at-company features, all contributing to a notable increase in brand visibility and market engagement.
Our results
KPIs of the projects
Awareness
All videos together enhanced brand visibility, reaching 20% of followers and achieving 42 views per 100 impressions, significantly boosting awareness.
Commercial
Project presentation videos boosted client inquiries by 15%, converting 3% of video viewers into new business opportunities.
Recruitment
Our recruitment videos increased graduate applications by 25%, converting 10% of viewers into applicants, attracting top talent effectively
Internal
Promoting employees in videos increased internal engagement by 30%, fostering brand ambassadors and reducing turnover by 29%.
The portfolio
Avertim in Video
40+ videos with various purposes
- All
- Offerings
- Projects
- Recruitment
- Event
- Other
- Expert
- All
- Offerings
- Projects
- Recruitment
- Event
- Other
- Expert
